Made to Stick

Finished ‘Made to Stick’ the other day. Solid read, like Gladwell without the arrogance but with some practicality.

I like the way that the authors emphasis the use of ‘the story’ and how much more effective and ‘sticky’ concepts are when they are built into a story.

They break ‘stickiness’ into five concepts: simple, unexpected, concrete, emotional and stories. There are definitive examples within each concept that effectively help ideas adhere become easier to recall. I’ve suffered through a fair number of ‘biz’ book but this one was pretty great.

This copy was from the library, but I need to pick up a copy for myself to highlight and underline and scribble over.

May 29, 2009 | Filed Under Books | Comments Off 

gpp-w6d3

incline bench: 135×8 (two sets), 195×8 (two sets)
barbell row: 135×8, 165×8 (two sets)
dumbbell flys: 30×8, 40×12 (two sets)
bentover dumbbell raise: 30×10, 30×8
tricep extension: 55×12 (two sets)
dumbbell curl: 30×8, 35×10

May 29, 2009 | Filed Under lifting | Comments Off